Examples

Through the use of celebrities and entertainment venues, the message of environmental awareness and sustainability reaches out to a wider audience and attracts a lot of attention. However, some of these events held for environmental awareness are not necessarily environmentally-friendly and some of these celebrities SAY they are doing their part for the environment but DO not live up to their commitment. Let's look at some examples of environmental "do's and don't do's".


A Don't Do:
The "Live Earth" Concert
The Live Earth event consists of nine concerts--played over 24 hours across seven continents and before an audience of two billion. It is run by former Vice President Al Gore, and over 150 artists will be performing; such as The Police, Red Hot Chili Peppers and Madonna. On a green, energy-efficient note, these 150 performers will be "jetting" around to perform in various locations, from Tokyo to Hamburg. Talk about reducing the carbon footprint.

Madonna, who will be calling for mass global change to reduce carbon emissions and tackle climate crisis, arrived by private jet to the concert. Contradictory? I think so. In addition, Madonna produces 100 times the average waste that a single British citizen produces in a year. She also has a Mercedes Maybach, two Range Rovers, an Audi R8 and a Mini Cooper S at home. Talk about saving the planet.

Globally, this concert is expected to produce 1,025 tons of waste. At the Wembley venue, they only have the capacity to recycle a third of the waste produced--with the rest going to landfills. Additionally, each person that attends the concert will have to make a return trip: whether by car, air, rail, or bus which is burning fossil fuels--exactly what the concert is trying to promote the reduction of. Coincidence? I think NOT.

Do:
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