HOW TO CONVINCE THE PUBLIC YOU ARE GREEN
find a pretty, famous face
Celebrities are of course the answer! Find yourself a celebrity who can get your company or product that extra umph. Having a celebrity, like Brad Pitt, say something is 'environmentally friendly' and that they use that product because they care- is pure gold!
Perhaps Kermit the frog is not what you typically consider to be a celebrity, but the recognizable character helps ford pretend 36/city 31/highway is efficiency and... green!
use something cute
cuteness is the way to go. add something cute, maybe furry, into your add and- bam! you're product is automatically more environmental!
wait, wait, wait- doesn't GE have 78 Superfund Sites? Didn't they have to pay $200 million in a settlement regarding their polution in the Housatonic River? What about the $92,000 fine they paid for violating minimum requirments to prevent toxic releases from a silicone manufacturing plant in Waterford, NY? Oh and then there was the $20,000 fine for moving 320 pounds of uranium to a waste treatment tank... etc. etc. etc.
using those green bills to pretend to be green
This is simple, spend lots of money to make people think youre green instead of investing in actual green technology.
The American Coalition for Clean Coal Electricity (ACCCE) spend $45 million on advertising for clean coal, while investing $3.5 in actual technologies. Oh, and did I mention the social justice issues that comes with the burning of coal- or how about the extraction process? Mountaintop Removal anyone?
I guess it doesn't seem so clean after all... but A for effort ACCCE.
find a pretty, famous face
Celebrities are of course the answer! Find yourself a celebrity who can get your company or product that extra umph. Having a celebrity, like Brad Pitt, say something is 'environmentally friendly' and that they use that product because they care- is pure gold!
Perhaps Kermit the frog is not what you typically consider to be a celebrity, but the recognizable character helps ford pretend 36/city 31/highway is efficiency and... green!
use something cute
cuteness is the way to go. add something cute, maybe furry, into your add and- bam! you're product is automatically more environmental!
wait, wait, wait- doesn't GE have 78 Superfund Sites? Didn't they have to pay $200 million in a settlement regarding their polution in the Housatonic River? What about the $92,000 fine they paid for violating minimum requirments to prevent toxic releases from a silicone manufacturing plant in Waterford, NY? Oh and then there was the $20,000 fine for moving 320 pounds of uranium to a waste treatment tank... etc. etc. etc.
using those green bills to pretend to be green
This is simple, spend lots of money to make people think youre green instead of investing in actual green technology.
The American Coalition for Clean Coal Electricity (ACCCE) spend $45 million on advertising for clean coal, while investing $3.5 in actual technologies. Oh, and did I mention the social justice issues that comes with the burning of coal- or how about the extraction process? Mountaintop Removal anyone?
I guess it doesn't seem so clean after all... but A for effort ACCCE. it's all natural- what more do you want?
well- maybe i would suggest something that doesn't create a monoculture by destroying biodiversity, or something that uses less energy intense refining, perhaps using a crop that doesn't use more fertilizers and insecticides than any other crop, or maybe... something that is healthy for you? (maybe i'm just crazy...)
well- maybe i would suggest something that doesn't create a monoculture by destroying biodiversity, or something that uses less energy intense refining, perhaps using a crop that doesn't use more fertilizers and insecticides than any other crop, or maybe... something that is healthy for you? (maybe i'm just crazy...)
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